Technology A-Z
The Internet
Tech Hardware
Tech Software
Video Games
Protecting Your Children
Getting Help
The Online Mom Network

Learn about The Online Mom Network
Join The Online Mom Network
How Do I Become An Online Mom?

The Online Mom provides internet technology advice and information to help parents protect their kids, encourage responsible behavior and safely harness the power of technology in the new digital world. Social networking, photo sharing, video games, IM & texting, internet security, cyberbullying, educational resources, the latest on tech hardware, gadgets and software for kids 3-8, tweens and teens, and more.

Admongo aims to educate kids on ads

How often have you been blindsided when your child wants to see a movie you've never heard of or try "an amazing new snack that's really good for you"? If you want to know where they get their information, look no further than their favorite TV channel and the ever-present commercials.

According to recent reports, kids as young as 12 years-old are consuming up to 7 hours of media a day. Along with the problem of just too much screen time comes a torrent of advertising. Which is why the Federal Trade Commission has partnered with education giant Scholastic.com in launching a campaign to educate children about advertising. It's called Admongo, and its goal is to give kids the skills they need to identify advertising and avoid manipulation.

"Today's kids see advertising everywhere – in movies and TV shows, outdoors, on phones, in games," says David C. Vladeck, Director of the FTC's Bureau of Consumer Protection. "That's why it's important to teach them how to apply critical thinking skills to the ads they see."

In an effort to do just that, the FTC hopes that Admongo will teach kids to become more aware of the tricks of the advertising trade by identifying and evaluating ads for themselves.

At the heart of the Admongo campaign is a game that lets kids play and learn at the same time. Kids create an avatar and work their way through four levels of play to help them think critically about advertising. Kids learn to ask the three most important questions: Who is responsible for the ad? What is it actually saying? What does it want me to do? (A "cheat sheet" is available at the Admongo site, so non-gaming parents can keep up with their kids.)

Other elements of the campaign include in-school curricula that are tied to state standards of learning; sample ads that can be used at home and in the classroom; and teacher training videos.

Although the campaign focuses on helping tweens analyze commercial messages, the critical thinking skills it teaches can help tweens evaluate non-commercial messages, including editorial content and literature.

Oscar Ramírez, a teacher at Oyster-Adams Bilingual School in Washington DC, called the Admongo game and resources a "no brainer". "It's free, well done, and smart, and it gives teachers the tools to help students develop much-needed skills," he said. "Students can transfer these skills to when they read a poem, or a novel, or the text in a history book, or the newspaper."

Thank you for submitting your comment. Your comment will appear on the site after it has been reviewed by site moderators!
Post a Comment:
Comments (max 500 characters):

Permalink | Print | Email

Share this article!
Partner with Online Mom Media
Online Mom Media specializes in building powerful communities of influencers! [read on]
Special Twitter Event
Join @theonlinemom this Thursday at 9pm ET as we introduce Thrively, a fun and interactive family web site! #Thrively
[read on]
Join the BUZZ!
Join @theonlinemom and friends this Friday at 12 noon PT as we look at Simplifying Mobile Tech. Great prizes! #VZWBuzz [read on]
The Online Mom Blog
Connecting Your Mobile Lifestyle
[read on]
Cómo encontrar en línea las mejores ofertas
Visite La Online Mom en Español! [read on]
Stacey Ross on The Online Mom
Catch up on the digital lifestyle with Stacey Ross!
[read on]
PlayStation 4 vs. Xbox One: Parental Controls
Which of the new gaming consoles offers better parental supervision? [read on]
How To Make the Most of Those Daily Deals
Take a closer look at those daily deals to make sure you're getting a bargain!
[read on]
Watch Out! Your Wristband Is Tracking You…
New ways to monitor two of the most important elements that factor into our overall health: exercise and sleep [read on]
How To Beat Spam with Disposable E-Mail Addresses
There's an alternative to giving out your online information (or turning into a digital recluse): the disposable e-mail!
[read on]
Managing Your Online Reputation
There are some simple steps we can take to safeguard our online reputations [read on]
7 Apps for Finding Stuff Online
Loking to buy and sell online? Your smartphone can help!
[read on]
How to Manage Your Cell Phone Bill
Don't be overwhelmed by that cell phone bill. We offer 7 tips that can help [read on]
7 Social Networking Tips for Graduates
About to graduate? It's time to clean up those social networking accounts!
[read on]
The Best Apps for Staying in Shape
10 great apps for turning your smartphone or tablet into your workout buddy! [read on]
7 Steps to Smartphone Safety
Buying that first smartphone for your child? Make safety a top priority!
[read on]
10 Essential Apps for the Busy Mom
Turn your smartphone into your very own personal assistant! [read on]
Tweens and Facebook:
Do you think children under the age of 13 should be allowed on Facebook?

Not Sure

© 2011 the online mom, all rights reserved | site map ABOUT     MEET THE TEAM     CONTACT US     ADVERTISE     PRESS     PRIVACY     LEGAL
As you may have guessed, it is made of titanium and some stainless steel¡ªthe case is titanium and the rolex replica sale is stainless steel. The dial is brown, the watch hands are silver-toned, and there is a date window at the four o¡¯clock position. The sapphire case protects the breitling replica sale from water damage up to 30 meters. Synergy means cooperative action. This replica watches uk combines the best of the old and the new to deliver something uniquely modern. All of the classic elements are there. It has the sleek and stylish dial of the replica watches uk, the concave dot at the 12 o¡¯clock hour, and the Swiss quartz movement. But the Sapphire Synergy has something few breitling replica sale offer, a rubber wristband. Why rubber? Well, it¡¯s not a sport rolex replica sale, so using it outdoors is out of the question. But the informal band gives it a more casual look and feel, which can be quite appealing to the modern male.