Foursquare adds ‘expert’ partners
By Sarah Klein
New York Magazine recently linked up with budding social networking site Foursquare to provide followers with access to the magazine’s database of bar, restaurant, and store reviews.
the most well-known of the “location-based” social networks, Foursquare
allows users to “check in” when they get to work, when they’re at a
restaurant, or when they’re grocery shopping – basically anywhere that
has an address. The service notifies their Foursquare friends where they
are, and allows the user to gather information and tips about their
New York Magazine’s partnership with Foursquare
provides access to a database of some 5,000 restaurants, 1,600 bars, and
5,500 stores. Instead of just reading the notes that other Foursquare
friends have jotted down, users can now link to full New York Magazine
reviews of nearby locations, which could include cheap eateries, new
store openings, and even happy hour deals.
The arrangement has had an immediate impact, pushing New York Magazine’s Foursquare followers from around 7,000 two weeks ago to over 12,000 at the time of writing.
Foursquare, forming partnerships with “expert” contributors is an
obvious move, improving both the reach and quality of their reviews.
Despite its early success, Foursquare has been labeled a social network
for single, twenty-something bar-hoppers. Gaining recognition from
partners like New York Magazine helps add a little more gravity to the
Location-based social networking may not
be for everyone. Granting people the ability to follow your every move
can be a little unnerving. As on any social networking site, it’s best
not to publically share your home address. Foursquare has the added
danger that every time you check in somewhere, people know you’re not at
home – a situation that some have suggested is like asking to be robbed.
having access to reviews of locations in your immediate vicinity can be
a helpful and entertaining experience. As long it’s used safely and
thoughtfully, Foursquare is a great solution for on-the-go explorers.