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Starbucks Digital Network



Last week we wrote about how coffee houses are starting to discourage customers with laptops and how even iPads and e-readers are getting caught up in the embargo. Thankfully, Starbucks continues to buck the trend, not only welcoming wired customers but positively encouraging them with the recent move to free Wi-Fi.

Now it looks as if they are going a step further by introducing their own Digital Network, which is scheduled to be rolled out at company-owned locations later this fall.

Current plans indicate that the Network will consist of five channels: news, entertainment, wellness, business & careers, and My Neighborhood. News options will include content from The New York Times, USA Today and The Wall Street Journal.

The wellness section will feature contributions from publications such as Runner’s World and Women’s Health, while entertainment content will include kids’ video from Nick Jr. and free song downloads from iTunes. The My Neighborhood section will feature local information, including Zagat ratings for area restaurants.

Although other stores have provided custom content via local Wi-Fi – most notably Barnes & Noble in connection with its Nook e-reader – nothing approaches the scale of Starbucks with its 6,800 U.S. locations.

“With the Starbucks Digital Network we’re creating a compelling offering that engages our customers in a new way while they are in our stores,” said Starbucks Chairman & CEO Howard Schultz. “It will enhance the time people spend in our stores online, provide a new way for us to connect with customers and overall share an experience that can only be found at Starbucks.”





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