Best Buy moves into the used game market
In an move that
surprised many in the industry, Best But yesterday announced that it
would begin accepting used video games in exchange for Best Buy gift
cards, which can be spent on anything in the store. Other retailers also
trade in used games, but until now the activity has largely been
confined to custom gaming outlets like GameStop, rather than the big box
The entry of Best Buy into the used game
market is significant in a number of ways. First, with close to 600
stores participating in the initial trade-in program, it will revitalize
the entire used game market, bringing thousands of additional games
into circulation. Secondly, the Best Buy price list is likely to become
the standard for the industry. Online prices will match those in the
stores, so anyone will be able to determine the market value of their
used game with a click of a mouse.
Lastly, Best Buy’s move
threatens to bring serious complications to the exploding world of
online gaming. Most top-selling games such as Red Dead Redemption,
Modern Warfare 2 or the Halo series contain a significant online
component. However, developers and publishers are going to be less
willing to make the online content available to someone who paid less
than full price.
Game publisher THQ’s Cory Ledesma put it bluntly
this week: “If used game buyers are upset they don’t get the online
feature set I don’t really have much sympathy for them. We hope people
understand that when the game’s bought used we get cheated.”
course, there is a strong alternative view. Many gamers feel that the
price of new games is out of control, with most of the top titles now
costing $60. Also, having played through a title that they own, most
gamers feel that they should be able to do whatever they like with it.
the issues, it looks like Best Buy’s program is here to stay. To
celebrate the new offering, customers who trade in their games beginning
this Sunday, August 29th will receive a $20 Best Buy Gift Card on more than 100 popular titles.
Buy didn’t announce a date when gamers will be able to purchase new
titles, but we can assume that sales will start as soon as they build up
a significant inventory.
What do you think? Is selling used
games cheating the publishers or should we have the right to dispose of
them as we wish? Share your thoughts with The Online Mom!