Younger kids think big when it comes to electronics
it may be facing increased competition from Android-powered devices,
the iPad continues to have a strong fan base, particularly among younger
consumers. Results of a survey by research company Nielsen
reveal that Apple’s versatile device even tops the list of most-wanted
electronics for U.S. kids aged 6-12 years, with fully 31 percent saying
they would like to get one in the next six months.
product, the iPod touch, was just a couple of percentage points behind,
tied with computers as the next most-desirable items. The iPod touch
beat out the perennial handheld gaming favorites the Nintendo DS and the
Sony PlayStation Portable, although the survey suggests the new
Nintendo 3DS will make a big splash when it debuts in Spring 2011.
only worrying sign for Apple might be the fact that non-iPhone
smartphones beat out the iPhone itself, if only by 1 percentage point
(21% vs. 20%). (There was no indication whether our 6-12 year-olds would
need those smartphones with unlimited data plans or whether they were
just interested in calling and texting!)
In a strong
indication that pre-teen wish lists are not limited by cost, TV sets,
Blu-ray players, the Xbox 360, and the Nintendo Wii also made it onto
The order of most-desirable electronics was shuffled a
little for the 13 and older set, with computers (20%), TVs (19%), and
non-iPhone smartphones (19%) taking the top three spots. The iPad and
Blu-ray players rounded out the top 5.
Microsoft’s Kinect motion
controller for the Xbox 360 made it onto both lists, even though the
release – and the accompanying marketing blitz – didn’t take place until
a couple of weeks after the survey was completed. This supports the
forecast of a strong holiday season for both Kinect and Sony’s rival
Move for PlayStation 3.