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Web Site of the Week: November 3, 2008

SavvyAuntie

The Web is full of vibrant online communities for almost any interest you could have.

It has become exceedingly difficult to be original if you’re looking to build a new social network. But this week’s featured web site extends the already robust family category to a group that just might not be getting their fair share of attention!

SavvyAuntie
is a social network and information site for aunts: Aunts by Relation (ABRs), Aunts by Choice (ABCs), Mommy Aunts, Great Aunts, Godmothers, and all women who love kids. The site was launched in July 2008 and is still technically under development but it’s open for (free) membership and it’s already a very active site.

It’s not just about Moms

Women account for about 80% of the economy and mothers spend $1.7 trillion dollars on consumer products each year. But mothers account for only about 50% of all women. What about the other 50%?  That’s where SavvyAuntie comes in.

It’s the brainchild of Melanie Notkin, a former interactive marketing and communications executive for global Fortune 500 companies, including New York Times Digital, American Express and L’Oréal.

Melanie has built a terrific site for all the Aunts and other women out there who are totally crazy about their nieces or nephews, friends’ kids, or just kids in general….and are looking for a place where they can talk about them, show them off, and ask questions without having to go to a parenting site and pretend to be a mom.

Blogs, activities, gift suggestions and more…

SavvyAuntie combines social networking tools like blogs, forums, activity guides and gift suggestions with useful content from a community of experts, who write about everything from health and nutrition to entertainment and style. The expert section even includes a separate sub-topic for special needs children.

The site is very well organized. Visitors are greeted by four macro categories at the top of the homepage – Expertise (“Learn and Share”), Activities (“Stuff To Do”), Gift Advice (“Spoil Them”), and Community (“People Like You”).

This makes it easy to dive in and explore the site.  But you can also scroll down to see what sub-topics are included in each category. Each category is almost like a site in itself, with lots of great content and a multitude of ways to contribute.

The site even has a member-generated Auntiepedia section – modeled after Wikipedia – where anyone can create a new topic for discussion or contribute to an existing one.

How to stay the favorite aunt

The Holiday Gift Guide launched last month is a great feature. It will definitely keep aunts in the loop on what gifts are hot, making sure they keep up that cool aunt image!

The guide can also help you keep within a budget by letting shoppers sort by price. Once you’ve found your price range, you can add filters for age, gift category, child’s favorite color, child’s personality and lots more.

If it were a parenting network, it would rival the best. As it is, it gives all those other kid-loving women a great online destination where they can feel right at home.

Know a cool website? Send us an email: TheEditor@TheOnlineMom.com

And be sure check out previous Web Sites of the Week:

Woot.com : October 27, 2008




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