Facebook promotes “Facebook for Business” guide
Facebook yesterday published a step-by-step guide aimed at helping small businesses make the most of the giant social networking site. The guide, which can be found at Facebook.com/business, gives directions on such things as how to set up a profile page, create targeted ads and deals, and interact with customers online.
The new guide doesn’t come with any new features — rather it consolidates in one place all the existing information that may be useful for small businesses. It also serves as a timely reminder that Facebook encourages companies to use the network for brand awareness and reaching out to customers.
“Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth,” a Facebook spokesperson wrote in an email. “We created Facebook.com/business to make it even easier for people to reach these objectives and grow.”
The timing is interesting, as it comes just a week after Google began shutting off company profiles on its new Google+ social network. The search engine giant says its current policy is to restrict Google+ access to individual users, a stance that has inspired much controversy and one that is likely to change as the new network continues to develop.
The small business initiative is more evidence that Facebook is taking Google+ very seriously. This is the second time in a month that Facebook has followed up Google+ news with an announcement of its own. Earlier this month, Facebook unveiled a partnership with Skype to bring video-chat on board, just one week after Google+ introduced its video chat feature called Hangouts.