Tech Report – Kindle Cloud Reader
Late yesterday Amazon unveiled the Kindle Cloud Reader, the latest move by the online bookseller to consolidate its lead in an increasingly competitive – and lucrative – e-reader market.
The Cloud Reader allows users to buy and read Kindle e-books that are stored in the cloud, eliminating the need to download them first. The Cloud Reader currently works with Google’s Chrome and Apple’s Safari browsers but is not yet available for Windows Explorer, Firefox, or BlackBerry.
The Cloud Reader automatically syncs with an existing Kindle user’s library of purchased and free books. It also syncs the user’s activity, so readers can pick up a book exactly where they left off, whether they are in the cloud or on a Kindle, a desktop, or an iPad.
In fact, it’s undoubtedly the popularity of this last device that has prompted Amazon to introduce its Cloud Reader at this time. In a much publicized move, Amazon recently pulled access to the Kindle Store from the Kindle app in Apple’s App Store, objecting to Apple’s 30 percent cut of all Kindle book sales made through the app.
However, in developing the Cloud Reader, Amazon has once again taken the online reading experience to a new level. Once the Cloud Reader is available across all web browsers, you will be able to effortlessly buy and access a Kindle book anywhere is the world on virtually any device. The convenience and loyalty that could generate among the e-book faithful could be worth just as much as the additional revenue it redirects from Apple.