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Smartphone apps prove to be a big distraction

We always suspected that playing with all those smartphone apps and surfing the mobile Web was eating into our day – and now we know by just how much. New tracking data captured by market research firm Nielsen found that the average Android consumer in the U.S. spends 56 minutes per day actively engaged with apps or the Web on their smartphone.

And the biggest culprit? Apps, by a 2 to 1 margin. A full two-thirds of those 56 minutes a day is spent with those downloadable and seemingly indispensable apps, versus just one-third on the mobile Web.

But while this would appear to be good news for app developers, not everyone is sharing in the success. Despite the hundreds of thousands of apps available for Android, only a very small proportion of apps are responsible for the vast majority of the time consumed.

In fact, the Top 50 Android apps account for 61 percent of the total time spent by Android app users. As Nielsen points out, with more than 250,000 Android apps currently available, that leaves 249,950 apps competing for the remaining 39 percent of the pie!

Related posts: How to find great apps



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