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Apple products top kids’ Holiday wish lists

If you really want to bring a smile to your child’s face this Holiday season, buy him an iPad! The popular tablet and other Apple products are the clear Holiday favorites among kids, according to the results of a survey released yesterday by market research firm Nielsen.

And it’s not just older kids. Nearly half (44 percent) of kids ages 6-12 said they wanted an iPad, up from 31 percent in 2010. The next two most-wanted gift items in this age range were also Apple products – the iPod Touch (favored by 30 percent) and the iPhone (27 percent). The fact that over one-quarter of 6 to 12-year-olds are interested in owning the market-leading smartphone says a lot about how technology is dominating family life – or a lot about Apple’s marketing skills!

As in previous years, gaming devices also feature prominently on kids’ wish lists. The groundbreaking Nintendo 3DS (25 percent) and Kinect for Xbox 360 (23 percent) lead the way. These newer gaming gadgets have pushed conventional gaming consoles further down the list, with the PlayStation 3 (17 percent) just edging out the Xbox 360 (16 percent) but well ahead of the Nintendo Wii (11 percent).

Among consumers 13 and older, the iPad is also at the top of the list (24 percent), followed by computers  and e-readers (both at 18 percent). Manufactures other than Apple can feel a little more encouraged by the older crowd, with non-iPad tablet computers (17 percent) and non-iPhone smartphones (14 percent) also figuring strongly. Gaming devices are less popular with older consumers, with only Kinect for Xbox 360 making it into double figures.

Comment by Daniel Berenson, posted 11/18/2011, 1:00 PM:

Thanks so much for this article. After much time worrying about print issues in the self-publishing of various Freaky Dude Books -- which font/design/page size, etc. to use -- I've decided to forget all that and go all in on e-book editions. As you report, the future of book reading and publishing is already upon us, ready or not. (BTW, Freaky Dude is kid/parent friendly.) I look forward to learning how to merge my internet materials with appropriate e-books (eg., videos, author readings, etc.)
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