The tablet generation

Over 11 million tablet computers were sold in the U.S. in 2011 and it appears that all those iPads, Galaxy Tabs and Kindle Fires are contributing mightily to a new generation of kids who are growing up digital. New research from Nielsen found that 7 out of every 10 children under the age of 12 in tablet-owning households got to spend some quality time with one of these devices in the fourth quarter of 2011, an increase of almost 10 percent over the previous quarter.

Seventy-seven percent of those surveyed said their children play downloaded games on their tablets and 57 percent said that their kids used tablets to access educational apps. Tablets are also used to keep kids quiet while families are on-the-go: 55 percent of parents report that their children used tablets for entertainment while traveling, and another 41 percent of parents hand over their devices in restaurants.

Although watching TVs and movies is popular among the under-12 set (44 percent), using a tablet to communicate with friends and family is less so (just 15 percent). No mention is made of Facebook, which is seen as an increasingly common destination for children 12 and under, despite the minimum age threshold of 13.

Thank you for submitting your comment. Your comment will appear on the site after it has been reviewed by site moderators!
Post a Comment:
Comments (max 500 characters):

Permalink | Print | Email

Share this article!