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Google introduces smarter search with the Knowledge Graph
As part of its continuing quest to improve search results – and stay ahead of rivals like Microsoft’s Bing – Google yesterday unveiled a feature which is designed to deliver more relevant and in-depth responses without the need for additional click-throughs. Dubbed the Knowledge Graph, the new feature takes into consideration all the possible meanings for a search term that you might use and presents them as alternatives on the first page of the search returns.
In a blog post, Google SVP Amit Singhal uses the example of ‘Taj Mahal.’ By entering that term in the Google search box, you could be inquiring about the acclaimed mausoleum in India, the musician of the same name, or the casino in Atlantic City, NJ. While the first few results may concentrate on the Taj Mahal in India, it includes a window of alternatives if you want to switch to one of the other meanings.
The Knowledge Graph also uses other people’s searches to better understand what you might want from a search, and presents results without you having to do any more work. For example, if you search for George Washington, a small summary table will appear with the first page of results giving you his date of birth, when he died, his major accomplishments, and suggestions for finding out about other related people or events.
In this way, Google claims its search tool will become more intelligent, anticipating what the user really wants by presenting the information that other people have asked for on their second and third searches on the same topic.
Google has already begun to roll out this new search format to the U.S. English-speaking market, including users of Android and iOS mobile devices.
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