Technology A-Z
The Internet
Tech Hardware
Tech Software
Video Games
Protecting Your Children
Getting Help
The Online Mom Network

Learn about The Online Mom Network
Join The Online Mom Network
How Do I Become An Online Mom?

The Online Mom provides internet technology advice and information to help parents protect their kids, encourage responsible behavior and safely harness the power of technology in the new digital world. Social networking, photo sharing, video games, IM & texting, internet security, cyberbullying, educational resources, the latest on tech hardware, gadgets and software for kids 3-8, tweens and teens, and more.

Where's Your Mama? Top Five Media Habits of Today's Moms

By Stacey Ross

They say when mama's happy, everyone's happy, right? We know that moms are a great driving force in the consumer world, with advertising and marketing platforms reflecting what they want to view, along with where and when. No two ways about it: Moms are connected, mobile, and social!

A recent report, Moms and Media 2013, drawn from the Edison Research/Arbitron Infinite Dial series, showcases how moms use technology and consume various forms of media. It makes note of key technology trends, media consumption, and other important mobile and social behavior that today's moms are drawn to.

Data shows that moms are consuming various media simultaneously, and that they are increasingly reliant on their smartphones. Interesting to note in the report are the changes and trends regarding how moms use social networking and mobile devices, and how much time moms spend with all forms of media.

While this is merely an overview, it does show the power of new media and how moms get their information:

Moms are on their smartphones

Moms are partial to smartphones. According to the Moms and Media report, 64 percent of moms now own a smartphone, up from 61 percent last year. (Ninety-five percent of moms own a mobile phone). Access to the Internet, specifically Facebook, is what moms want, and being constantly connected is one of the big attractions of the smartphone.

The Internet is a daily thing

We also know that the Internet is essential to the daily lives of modern moms. While moms spent more than 2.5 hours per day online in 2012, that activity increased to 3 hours in 2013. Ninety percent of moms have the ability to access the Internet at any time, which indicates the huge reliance on mobile technology!

Forty-two percent of moms said they follow brands and companies online, with 83 percent of those moms saying they did it via Facebook. Twenty-five percent are registered daily deal site users.

Social media use among moms is soaring

Last year’s study showed that social media usage drove much of that online time, with 46 percent of social media moms saying they access those sites several times per day. In 2013, 56 percent are engaging in social networks and 54 percent use smartphones for taking and sharing photos.

Moms are on Facebook

The 2012 data showed a heavy Facebook presence for moms, with 72 percent having a profile page on the site. While this year’s data doesn’t show an increase in Facebook adoption, it does indicate that moms are continuing to make more Facebook friends. On average, moms with a Facebook profile check in 5.1 times in a single 24-hour period.

Just about as many moms (45 percent) said they access Facebook mostly via cell phone as those who access it mostly via computer (46 percent).

Moms have not abandoned traditional media

Mom's time with various forms of media has grown to be more than one-third of Mom's entire day! This includes Internet, TV, radio and newspapers. Can you say simultaneous consumption? The majority of moms with Internet access say they spend at least part of their television viewing time also engaging on the Internet.

So, where is Mama? Kids will likely not have an excuse for not finding her, as the report reveals that 89 percent of smartphone owning moms and 74% of cell phone owning moms are always within reach of their phones.

No excuse, now, for not calling "your mutha"!!  Oh, and give her a shout out on Facebook – she is likely lurking somewhere nearby!

Stacey Ross is an online consultant, social media enthusiast, freelancer and owner of SanDiegoBargainMama.com. A former teacher and middle school counselor, she is now a mom of two who researches and freelances about lifestyle topics involving family and well-being.

Permalink | Print | Email

Share this article!
Partner with Online Mom Media
Online Mom Media specializes in building powerful communities of influencers! [read on]
Special Twitter Event
Join @theonlinemom this Thursday at 9pm ET as we introduce Thrively, a fun and interactive family web site! #Thrively
[read on]
Join the BUZZ!
Join @theonlinemom and friends this Friday at 12 noon PT as we look at Simplifying Mobile Tech. Great prizes! #VZWBuzz [read on]
The Online Mom Blog
Connecting Your Mobile Lifestyle
[read on]
Cómo encontrar en línea las mejores ofertas
Visite La Online Mom en Español! [read on]
Stacey Ross on The Online Mom
Catch up on the digital lifestyle with Stacey Ross!
[read on]
PlayStation 4 vs. Xbox One: Parental Controls
Which of the new gaming consoles offers better parental supervision? [read on]
How To Make the Most of Those Daily Deals
Take a closer look at those daily deals to make sure you're getting a bargain!
[read on]
Watch Out! Your Wristband Is Tracking You…
New ways to monitor two of the most important elements that factor into our overall health: exercise and sleep [read on]
How To Beat Spam with Disposable E-Mail Addresses
There's an alternative to giving out your online information (or turning into a digital recluse): the disposable e-mail!
[read on]
Managing Your Online Reputation
There are some simple steps we can take to safeguard our online reputations [read on]
7 Apps for Finding Stuff Online
Loking to buy and sell online? Your smartphone can help!
[read on]
How to Manage Your Cell Phone Bill
Don't be overwhelmed by that cell phone bill. We offer 7 tips that can help [read on]
7 Social Networking Tips for Graduates
About to graduate? It's time to clean up those social networking accounts!
[read on]
The Best Apps for Staying in Shape
10 great apps for turning your smartphone or tablet into your workout buddy! [read on]
7 Steps to Smartphone Safety
Buying that first smartphone for your child? Make safety a top priority!
[read on]
10 Essential Apps for the Busy Mom
Turn your smartphone into your very own personal assistant! [read on]
Tweens and Facebook:
Do you think children under the age of 13 should be allowed on Facebook?

Not Sure

© 2011 the online mom, all rights reserved | site map ABOUT     MEET THE TEAM     CONTACT US     ADVERTISE     PRESS     PRIVACY     LEGAL
As you may have guessed, it is made of titanium and some stainless steel¡ªthe case is titanium and the rolex replica sale is stainless steel. The dial is brown, the watch hands are silver-toned, and there is a date window at the four o¡¯clock position. The sapphire case protects the breitling replica sale from water damage up to 30 meters. Synergy means cooperative action. This replica watches uk combines the best of the old and the new to deliver something uniquely modern. All of the classic elements are there. It has the sleek and stylish dial of the replica watches uk, the concave dot at the 12 o¡¯clock hour, and the Swiss quartz movement. But the Sapphire Synergy has something few breitling replica sale offer, a rubber wristband. Why rubber? Well, it¡¯s not a sport rolex replica sale, so using it outdoors is out of the question. But the informal band gives it a more casual look and feel, which can be quite appealing to the modern male.