Save Time and Money with Visual 411
In the world of local search and maps, there is a lot to be said for simplicity. For instance, what would be the point of a web-based search solution if we could get there faster by using Yellow Pages or dialing 411. It’s this quest for simplicity and efficiency that characterizes the recently-enhanced Visual 411 app from Verizon.
The goal of Visual 411 is to deliver information on local businesses as quickly and as painlessly as possible. The home page includes 9 of the most frequently searched categories. These categories include the usual candidates such as restaurants and coffee shops, but also the “emergency” categories like hospitals and florists. If the category you are looking for isn’t there (ATM, dry cleaner), then you can type a keyword into a search box instead.
Results are presented as a listing of business names and addresses. Sponsored names, if any, are listed first, followed by the business nearest to your current location, the next nearest, and so on. If you don’t want to activate tracking to determine your location, then you can input your zip code instead.
Once your listing appears, you can sort by distance, relevance to your keyword selection, and also filter for businesses offering deals or special offers. The deals part of this app is obviously the key to its future success and the newly enhanced version is packed with coupons and other giveaways to insure you get the lowest price available.
Once you pull up a business, you get a phone number, a Google Map reference, and a share button. You also get detailed directions and the opportunity for turn-by-turn voice navigation using Maps or VZ Navigator. You can add the business listing to Favorites and the app keeps track of all your recent search queries, so you don’t have to look for the same business twice.
I gave Visual 411 an extensive workout on an iPhone 5, a Samsung Galaxy S4 and from the desktop and it found all my local businesses easily and efficiently. It even found a few that I didn’t know existed! Obviously 4G service makes a big difference to the speed of response of the mobile version, particularly when you drill down and link to Maps and navigation.
If you want to cut through the clutter of sponsored search but still want to take advantage of deals and special offers, then give Visual 411 a try. It’s truly Yellow Pages for the digital age!
The Online Mom LLC receives a fee for participating in certain promotional programs for Verizon FiOS. All opinions are my own.