NFL signals All Clear for the 2013 season
The NFL has introduced an ‘All Clear’ bag policy for this season which limits the size and type of bags that fans are allowed to bring into stadiums. The NFL has long prohibited backpacks, coolers and any type of luggage from its 32 stadiums and the description of banned items has now been extended to include purses or bags larger than a hand-sized clutch bag.
However, the new policy doesn’t mean a complete ban on bags. The NFL recognizes that some people will not be able to do without certain essentials, so clear plastic, vinyl or PVC bags that do not exceed 12” x 6” x 12” will be allowed, along with one-gallon clear plastic freezer bags.
The NFL expects the new policy to help with safety in two ways: by creating a more secure atmosphere inside stadiums and by expediting fan entry and reducing the bottlenecks that can occur at some stadium entrance gates.
The NFL is making an allowance for essential medical equipment, which will be screened at separate entrances, and the new policy won’t impact handheld or pocket-sized items like binoculars, smartphones and cameras (although camera bags are not allowed).
While not denying that the Boston Marathon bombings were a factor, the NFL’s All Clear web site makes it clear that the new policy is just an extension of existing security measures and mirrors regulations that are already in place for other major league sports and stadiums around the country.
Of course, being the marketing juggernaut that it is, the NFL has also seen an opportunity for additional branding. New conforming All Clear tote bags with either the NFL logo or your favorite team logo will be available at team merchandise outlets or through nflshop.com/allclear.