Technology A-Z
The Internet
Tech Hardware
Tech Software
Video Games
Protecting Your Children
Getting Help
The Online Mom Network

Learn about The Online Mom Network
Join The Online Mom Network
How Do I Become An Online Mom?

The Online Mom provides internet technology advice and information to help parents protect their kids, encourage responsible behavior and safely harness the power of technology in the new digital world. Social networking, photo sharing, video games, IM & texting, internet security, cyberbullying, educational resources, the latest on tech hardware, gadgets and software for kids 3-8, tweens and teens, and more.

Can Pandora Survive iTunes Radio?

With this week’s release of iOS 7, Apple’s new iTunes Radio service is now available to millions of owners of compatible iPhones, iPads and the 5th generation iPod Touch. (For a full list of iOS 7-compatible devices, see our post on How To Upgrade to iOS 7.) While the service has generally been well-received, most commentators think that it will have little short term impact on other music streaming services. Certainly, the stock price of the market leader, Pandora, is showing no ill effects from the threat of increased competition!

The problem from Apple’s perspective is that they are very late to the game. Pandora has been around since 2005 and there has been a mobile version of its software since 2008. And several more music streaming services have sprung up along the way, including Slacker, Spotify, Rdio and Rhapsody to name just a few. And iTunes Radio isn’t even the first music streaming service incorporated into a mobile operating system, having been beaten to the punch by Microsoft and Windows Phone devices manufactured by Nokia.

While iTunes single-handedly revolutionized the music industry, Apple has not always been successful at adding on incremental offerings to its all-conquering music player and download service. Ping, Apple’s attempt at a music-sharing social network, was quietly killed off last year after struggling for most of its short three-year lifespan.

Ping failed because most people were already sharing music through Facebook, MySpace and other social networks. However, iTunes Radio is different. Sharing is a minor part of the music streaming experience and Apple is going after a market that is mature enough to have attracted several hundred million customers on a worldwide basis but young enough to be splintered across many different platforms, particularly when the international scene is taken into account.

Pandora fans will point to the more than 72 million people that actively use the service each month, but compare this to the 575 million active iTunes accounts. Apple only has to persuade one-tenth of that installed base to use iTunes Radio and it will already be snapping at the heels of the market leader. Plus, iTunes Radio has a significantly bigger music selection than Pandora, a simpler and more user-friendly interface, and an army of programmers to perfect the display of customized and featured stations. It also has Siri to assist with hands-free selections.

What Apple also has is very deep pockets. Rather than representing a core business, iTunes Radio can act as a loss leader for its music sales profit center, which is a nice contributor to Apple’s bottom line but is hardly going to make or break the company. Contrast this with Pandora’s financial health, which looks good for now but will rise and fall with the level of active subscribers and how much mobile advertising it can attract.

For now, the consumer is clearly the winner, with yet another free music streaming service available online and on an array of highly popular mobile devices. As the overall smartphone market has shown, healthy competition between two or three well-crafted products pushes everyone to greater feats of innovation. May the best music streaming service win!

Permalink | Print | Email

Share this article!
Partner with Online Mom Media
Online Mom Media specializes in building powerful communities of influencers! [read on]
Special Twitter Event
Join @theonlinemom this Thursday at 9pm ET as we introduce Thrively, a fun and interactive family web site! #Thrively
[read on]
Join the BUZZ!
Join @theonlinemom and friends this Friday at 12 noon PT as we look at Simplifying Mobile Tech. Great prizes! #VZWBuzz [read on]
The Online Mom Blog
Connecting Your Mobile Lifestyle
[read on]
Cómo encontrar en línea las mejores ofertas
Visite La Online Mom en Español! [read on]
Stacey Ross on The Online Mom
Catch up on the digital lifestyle with Stacey Ross!
[read on]
PlayStation 4 vs. Xbox One: Parental Controls
Which of the new gaming consoles offers better parental supervision? [read on]
How To Make the Most of Those Daily Deals
Take a closer look at those daily deals to make sure you're getting a bargain!
[read on]
Watch Out! Your Wristband Is Tracking You…
New ways to monitor two of the most important elements that factor into our overall health: exercise and sleep [read on]
How To Beat Spam with Disposable E-Mail Addresses
There's an alternative to giving out your online information (or turning into a digital recluse): the disposable e-mail!
[read on]
Managing Your Online Reputation
There are some simple steps we can take to safeguard our online reputations [read on]
7 Apps for Finding Stuff Online
Loking to buy and sell online? Your smartphone can help!
[read on]
How to Manage Your Cell Phone Bill
Don't be overwhelmed by that cell phone bill. We offer 7 tips that can help [read on]
7 Social Networking Tips for Graduates
About to graduate? It's time to clean up those social networking accounts!
[read on]
The Best Apps for Staying in Shape
10 great apps for turning your smartphone or tablet into your workout buddy! [read on]
7 Steps to Smartphone Safety
Buying that first smartphone for your child? Make safety a top priority!
[read on]
10 Essential Apps for the Busy Mom
Turn your smartphone into your very own personal assistant! [read on]
Tweens and Facebook:
Do you think children under the age of 13 should be allowed on Facebook?

Not Sure

© 2011 the online mom, all rights reserved | site map ABOUT     MEET THE TEAM     CONTACT US     ADVERTISE     PRESS     PRIVACY     LEGAL
As you may have guessed, it is made of titanium and some stainless steel¡ªthe case is titanium and the rolex replica sale is stainless steel. The dial is brown, the watch hands are silver-toned, and there is a date window at the four o¡¯clock position. The sapphire case protects the breitling replica sale from water damage up to 30 meters. Synergy means cooperative action. This replica watches uk combines the best of the old and the new to deliver something uniquely modern. All of the classic elements are there. It has the sleek and stylish dial of the replica watches uk, the concave dot at the 12 o¡¯clock hour, and the Swiss quartz movement. But the Sapphire Synergy has something few breitling replica sale offer, a rubber wristband. Why rubber? Well, it¡¯s not a sport rolex replica sale, so using it outdoors is out of the question. But the informal band gives it a more casual look and feel, which can be quite appealing to the modern male.