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Gadget of the Week – Polaroid PoGo Instant Digital Camera

If you’re over 20 years old, you likely have fond memories of the old Polaroid instant cameras that would spit out pictures as you snapped them – waiting as the photo turned from toxic gray into bright colors, even helping out with a few shakes along the way (which it turns out did not speed up the process).

Well, you may have noticed that Polaroid seems to have missed the news that cameras have gone digital. But don’t fret Polaroid fans, there may be hope with the launch of the Polaroid PoGo. The PoGo is the only digital camera on the market that, you guessed it, will print your digital photos right there on the spot.

The device is pretty big in comparison to most point-and-shoots. The 7-megapixel camera/printer measures 4.7 inches wide by 3 inches high by 1.3 inches deep and weighs 10 ounces – without paper, battery, or SD card. Keep in mind though: the original instant-print cameras didn't fit in a coat pocket, but this one does.

There's a 3-inch LCD on the back of the camera and the controls are simple to operate. The camera is SD compatible for additional internal memory for saving photos and downloading them later. With built-in editing tools, the Digital Camera is full of cool features. The only disappointment is the lack of an optical zoom, likely due to space constraints. (There is a 4X digital zoom, though).

But the WOW factor comes from the integrated printer. PoGo eliminates the need to connect your camera to a computer or a printer. Just snap your picture, crop or edit it, add one of nine fun borders, and in less than 60 seconds, print full-color prints – all within a single device.

The prints are limited to 2”x3”, but hopefully Polaroid can figure out how to come up with larger print sizes in the future. They are smudge-proof, water-proof, tear-resistant, and long-lasting. There’s even an adhesive backing that you get to by peeling off the back of the print. This is a terrific feature for digital scrapbookers and can also be used to amuse small children for hours on end so long as you don’t mind pictures stuck all over your home.

Polaroid uses technology from a small company called ZINK (“zero ink”) Imaging to produce the prints. Instead of using ink, the images are printed onto special Zink Photo Paper, which uses embedded, heat-activated dye crystals to become immediately dry to the touch.

The PoGo is incredibly easy-to-use. The LCD simply pops up, you insert a deck of 10 sheets, and you're ready to go. Shoot something you want to print? Hit the Print button on the back, pick the photo, and press OK. In less than a minute you have a print in hand.

The PoGo will be available in most big box retail stores where cameras are sold, including Best Buy, Target and Amazon, beginning this spring. The price is still unannounced but we’re projecting it will cost around $200.

As they say… reports of Polaroid’s demise have been greatly exaggerated!

Comment by Janice, posted 2/26/2009, 3:48 PM:

How exciting!

I own a PoGo printer and will sell mine for the new camera/printer combo when it’s available.

What’s great about the printer is that there are albums available at www.adessoalbums.com that are specifically designed to fit PoGo prints! Adesso Albums also sells the PoGo Printer, media packs and smaller PoGo notebooks:


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