HOME TECH TRENDS ONLINE SAFETY SOCIAL NETWORKING APP COLLECTIONS HOW-TO THE ONLINE MOM BLOG ARCHIVE EN ESPAÑOL
Technology A-Z
 
The Internet
 
Tech Hardware
 
Tech Software
 
Video Games
 
Protecting Your Children
 
FAQs
 
Getting Help
 
The Online Mom Network
 


Learn about The Online Mom Network
Join The Online Mom Network
How Do I Become An Online Mom?


The Online Mom provides internet technology advice and information to help parents protect their kids, encourage responsible behavior and safely harness the power of technology in the new digital world. Social networking, photo sharing, video games, IM & texting, internet security, cyberbullying, educational resources, the latest on tech hardware, gadgets and software for kids 3-8, tweens and teens, and more.

Black Friday good for online retailers



The U.S. online retail sector delivered a strong comeback on Black Friday, according to data released Saturday by Coremetrics, a marketing optimization firm based in San Mateo, CA.
In a key indicator of economic well-being, the average value of each online order jumped 35 per cent from the previous year – $170.19 in 2009 vs. $126.04 in 2008. Consumers also bought more items per order this year – 5.40 vs. 4.56, an increase of over 18 per cent.

Coremetrics also had some interesting data on how consumers behaved on retail web sites. The length of the average browsing session decreased by 5 per cent, while the number of people who left a site after viewing only one page (also known as the "bounce" rate) was up almost 40 per cent.

When matched with the increased sales data, these stats suggest the average consumer was more efficient in their online shopping activity, perhaps buying against predetermined lists rather than just window shopping.

"The healthy jump in the average amount of money people are willing to spend online this year suggests consumers have adjusted their shopping patterns to the reality of the economic downturn. They're thriftier, they're savvier and every one of them wants to be the best bargain hunter out there," said John Squire, chief strategy officer, Coremetrics.

Apparel and jewelry retailers appeared to be the big winners, with the average online order value up 28.6 per cent and 25 per cent respectively. While department stores also did a phenomenal job of attracting new consumers to their sites (up 152 per cent), the value of actual online orders decreased by 7.2 per cent, suggesting that shoppers might be waiting for post-Black Friday discounts and special offers.

All-in-all, the initial online returns are encouraging. Black Friday has always been an important barometer for the ensuing holiday shopping season and the overall health of the economy. Although retailers will be holding their breath until they get through the next six weeks, there are some signs that the worst of the recession might be behind them. 

Thank you for submitting your comment. Your comment will appear on the site after it has been reviewed by site moderators!
Post a Comment:
Name:
Email:
Comments (max 500 characters):

Permalink | Print | Email

Share this article!
Partner with Online Mom Media
Online Mom Media specializes in building powerful communities of influencers! [read on]
Special Twitter Event
Join @theonlinemom this Thursday at 9pm ET as we introduce Thrively, a fun and interactive family web site! #Thrively
[read on]
Join the BUZZ!
Join @theonlinemom and friends this Friday at 12 noon PT as we look at Simplifying Mobile Tech. Great prizes! #VZWBuzz [read on]
The Online Mom Blog
Connecting Your Mobile Lifestyle
[read on]
Cómo encontrar en línea las mejores ofertas
Visite La Online Mom en Español! [read on]
Stacey Ross on The Online Mom
Catch up on the digital lifestyle with Stacey Ross!
[read on]
PlayStation 4 vs. Xbox One: Parental Controls
Which of the new gaming consoles offers better parental supervision? [read on]
How To Make the Most of Those Daily Deals
Take a closer look at those daily deals to make sure you're getting a bargain!
[read on]
Watch Out! Your Wristband Is Tracking You…
New ways to monitor two of the most important elements that factor into our overall health: exercise and sleep [read on]
How To Beat Spam with Disposable E-Mail Addresses
There's an alternative to giving out your online information (or turning into a digital recluse): the disposable e-mail!
[read on]
Managing Your Online Reputation
There are some simple steps we can take to safeguard our online reputations [read on]
7 Apps for Finding Stuff Online
Loking to buy and sell online? Your smartphone can help!
[read on]
How to Manage Your Cell Phone Bill
Don't be overwhelmed by that cell phone bill. We offer 7 tips that can help [read on]
7 Social Networking Tips for Graduates
About to graduate? It's time to clean up those social networking accounts!
[read on]
The Best Apps for Staying in Shape
10 great apps for turning your smartphone or tablet into your workout buddy! [read on]
7 Steps to Smartphone Safety
Buying that first smartphone for your child? Make safety a top priority!
[read on]
10 Essential Apps for the Busy Mom
Turn your smartphone into your very own personal assistant! [read on]
Tweens and Facebook:
Do you think children under the age of 13 should be allowed on Facebook?

Yes
No
Not Sure




© 2011 the online mom, all rights reserved | site map ABOUT     MEET THE TEAM     CONTACT US     ADVERTISE     PRESS     PRIVACY     LEGAL
As you may have guessed, it is made of titanium and some stainless steel¡ªthe case is titanium and the rolex replica sale is stainless steel. The dial is brown, the watch hands are silver-toned, and there is a date window at the four o¡¯clock position. The sapphire case protects the breitling replica sale from water damage up to 30 meters. Synergy means cooperative action. This replica watches uk combines the best of the old and the new to deliver something uniquely modern. All of the classic elements are there. It has the sleek and stylish dial of the replica watches uk, the concave dot at the 12 o¡¯clock hour, and the Swiss quartz movement. But the Sapphire Synergy has something few breitling replica sale offer, a rubber wristband. Why rubber? Well, it¡¯s not a sport rolex replica sale, so using it outdoors is out of the question. But the informal band gives it a more casual look and feel, which can be quite appealing to the modern male.