HOME TECH TRENDS ONLINE SAFETY SOCIAL NETWORKING APP COLLECTIONS HOW-TO THE ONLINE MOM BLOG ARCHIVE EN ESPAÑOL
Technology A-Z
 
The Internet
 
Tech Hardware
 
Tech Software
 
Video Games
 
Protecting Your Children
 
FAQs
 
Getting Help
 
The Online Mom Network
 


Learn about The Online Mom Network
Join The Online Mom Network
How Do I Become An Online Mom?


The Online Mom provides internet technology advice and information to help parents protect their kids, encourage responsible behavior and safely harness the power of technology in the new digital world. Social networking, photo sharing, video games, IM & texting, internet security, cyberbullying, educational resources, the latest on tech hardware, gadgets and software for kids 3-8, tweens and teens, and more.

Amazon recognized as "most trusted brand"



In a sign that the Internet is now completely integrated into our daily lives, the online shopping site Amazon.com has been declared the most trusted brand in the U.S.

According to a study released today by Millward Brown, a market research company, Amazon outperformed all other brands based on a combination of both trust and recommendation. By asking consumers "how trustworthy is this brand?" and "would you recommend this brand?", the study came up with a combined metric, which it referred to as a TrustR score.

The average TrustR score is 100 and anything over 105 is considered "good".  Amazon led the way with a score of 123, just one point ahead of the runner-up, FedEx. Amazon was one of two brands in the Top 10 – the other being WebMD – that operates exclusively online.

Perhaps reassuringly, most of the other spots in the Top 10 were populated by cleaning products and diaper brands. One exception was Toyota, which surely benefitted from the timing of the study, which was completed before the recent mass recalls.

"When a person recommends a brand, they put their own personal trust and credibility on the line. They are only willing to recommend brands which themselves have proven reliable and trustworthy," said Nigel Hollis, Chief Global Analyst of Millward Brown.

How good was Amazon's performance? According to a summary of the full report, only 27% of brands surveyed in the study achieved scores of 105 or higher, with just 1% breaking the 120 mark.



Thank you for submitting your comment. Your comment will appear on the site after it has been reviewed by site moderators!
Post a Comment:
Name:
Email:
Comments (max 500 characters):

Permalink | Print | Email

Share this article!
Partner with Online Mom Media
Online Mom Media specializes in building powerful communities of influencers! [read on]
Special Twitter Event
Join @theonlinemom this Thursday at 9pm ET as we introduce Thrively, a fun and interactive family web site! #Thrively
[read on]
Join the BUZZ!
Join @theonlinemom and friends this Friday at 12 noon PT as we look at Simplifying Mobile Tech. Great prizes! #VZWBuzz [read on]
The Online Mom Blog
Connecting Your Mobile Lifestyle
[read on]
Cómo encontrar en línea las mejores ofertas
Visite La Online Mom en Español! [read on]
Stacey Ross on The Online Mom
Catch up on the digital lifestyle with Stacey Ross!
[read on]
PlayStation 4 vs. Xbox One: Parental Controls
Which of the new gaming consoles offers better parental supervision? [read on]
How To Make the Most of Those Daily Deals
Take a closer look at those daily deals to make sure you're getting a bargain!
[read on]
Watch Out! Your Wristband Is Tracking You…
New ways to monitor two of the most important elements that factor into our overall health: exercise and sleep [read on]
How To Beat Spam with Disposable E-Mail Addresses
There's an alternative to giving out your online information (or turning into a digital recluse): the disposable e-mail!
[read on]
Managing Your Online Reputation
There are some simple steps we can take to safeguard our online reputations [read on]
7 Apps for Finding Stuff Online
Loking to buy and sell online? Your smartphone can help!
[read on]
How to Manage Your Cell Phone Bill
Don't be overwhelmed by that cell phone bill. We offer 7 tips that can help [read on]
7 Social Networking Tips for Graduates
About to graduate? It's time to clean up those social networking accounts!
[read on]
The Best Apps for Staying in Shape
10 great apps for turning your smartphone or tablet into your workout buddy! [read on]
7 Steps to Smartphone Safety
Buying that first smartphone for your child? Make safety a top priority!
[read on]
10 Essential Apps for the Busy Mom
Turn your smartphone into your very own personal assistant! [read on]
Tweens and Facebook:
Do you think children under the age of 13 should be allowed on Facebook?

Yes
No
Not Sure




© 2011 the online mom, all rights reserved | site map ABOUT     MEET THE TEAM     CONTACT US     ADVERTISE     PRESS     PRIVACY     LEGAL
As you may have guessed, it is made of titanium and some stainless steel¡ªthe case is titanium and the rolex replica sale is stainless steel. The dial is brown, the watch hands are silver-toned, and there is a date window at the four o¡¯clock position. The sapphire case protects the breitling replica sale from water damage up to 30 meters. Synergy means cooperative action. This replica watches uk combines the best of the old and the new to deliver something uniquely modern. All of the classic elements are there. It has the sleek and stylish dial of the replica watches uk, the concave dot at the 12 o¡¯clock hour, and the Swiss quartz movement. But the Sapphire Synergy has something few breitling replica sale offer, a rubber wristband. Why rubber? Well, it¡¯s not a sport rolex replica sale, so using it outdoors is out of the question. But the informal band gives it a more casual look and feel, which can be quite appealing to the modern male.